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But if you were to put the same question to a person expert in the
science of publicity--to an alumnus of the local room of any big city
daily, you'd get a very different answer. Because your expert knows how
many good stories there are that never get into the papers. He allows
for the element of luck; he knows how vitally important it is that the
right person should become aware of the fact at exactly the right time,
in order that a simple happening may be converted into news.
Rose's "escapade"--that's how it would have been described--didn't get
into the papers. Jimmy Wallace, of course, before the bar of his own
conscience, stood convicted of high treason. There was no use arguing
with himself that he was hired as a critic and not as a reporter. For,
just as it is the doctor's duty to prolong, if possible, the life of his
patient, or the lawyer's duty to defend his client, so it is the duty of
every man who writes for a newspaper, to turn himself into a reporter
when a story breaks under his eye.


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