Under Albany Fonblanque, John Forster and William Minto it continued
with varying success until 1880.
The first truly literary weekly review was the _Literary Gazette_,
established in 1817 by Henry Colburn, of the _New Monthly Magazine_,
under the joint editorship of Mr. H.E. Lloyd and Miss Ross. After the
first half-year of its existence, Colburn sold a third share to the
Messrs. Longman and another third to William Jerdan, who became sole
editor and eventually (1842) sole proprietor. The original price of a
shilling was soon reduced to eight pence. Jerdan set the prototype for
later literary weeklies in his plan, which embraced "foreign and
domestic correspondence, critical analyses of new publications,
varieties connected with polite literature, philosophical researches,
scientific inventions, sketches of society, biographical memoirs, essays
on fine arts, and miscellaneous articles on drama, music and literary
intelligence." Thus Jerdan followed his friend Canning's advice by
avoiding "politics and polemics" and by aiming to present "a clear and
instructive picture of the moral and literary improvement of the times,
and a complete and authentic chronological literary record for general
reference.
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